Monday, November 9, 2015

Does Early consolidation is the only way out for Online Travel agents like Make My Trip , Goibibo and others.

Indian Startups and their adoption, advancement of new technological ways have changed the trends over the past few years which has been witnessed from the valuations companies have gotten from the Vc’s who are investing huge amounts In the Indian Ecommerce Industry and are bullish on their investments .It started from retail space wherein companies like Flip kart, Snap deal and Amazon selling millions of products everyday and expanding continuously. 

Food Tech, Hyper Local and Travel saw a deluge of searly investments this year and this is space where early consolidation is taking place . The companies like Zomato , Groffers , Flipkart, Snapdeal , Quikr, Paytm etc are agreessively acquiring startup companies before they get funded by any of the Vc’s .”By acquiring such startups the companies get more smart people and chance to increase market share in a quick manner ”,said a Venture Capitalist invested in top 5 companies .

 Similarly, Travel has been attraction for the investors for quite some time which contributes huge to Indian economy as the majority of the sector is fragmented and unorganized. The companies like online Budgetted Branded Accomodation aggregators OYO Rooms, Zo Rooms backed by Soft Bank and Tiger Global, have started wars for Market share and creating a challenge and tough ground for Online Travel agents and oldest players like Make My Trip and GoIbibo which led them to retain traffic by offering huge discounts . “We are trying and in talks to acquire a Gurgaon Based company into Branded Budgetted accommodation very soon, which will give us a chance to expand our horizons in the segment and to increase our footprints overnight ,said a senior executive in one of the leading Online Travel agents “.


 Some of the startups in the domain are Room On Call backed by the U.S based Angel Investor reportedly giving tough competition to Oyo Rooms ,Treebo Hotels Backed by Matrix Partners and Saif Partners. “Early consolidation would be considered as advantageous for the bigger players to achieve their goals and at low valuations unless backed by Vc’s .We are planning to add 35 cities by the said acquisition which will be a boost to our on ground working and catering to segment who still using traditional way of booking hotels through travel agents. The idea to enter in this is to curb competition and will have exclusivity of the properties,he added .

Source: https://goo.gl/u0oej6